The cosmos of IKEARESALE
At its meeting on the occasion of this year’s IMM Cologne, the Mattress Industry Association appointed Carl-Christoph Held to the board of directors for the current term of office. There he will succeed Andreas Eule as an assessor. Eule relinquished the management of Herbert Neumeyer Holding and the mattress manufacturer fan Frankenstolz Schlafkomfort, which he
Read MoreIn cupboards, under beds, behind curtains – the hiding places in an Ikea branch are almost unlimited. In Glasgow, Scotland, 3000 people come together to play hide-and-seek in a furniture store. But the police stop the fun before it starts. Playing hide-and-seek somehow loses its appeal within one’s own four walls as one grows older;
Read MoreCustomer orientation is a top priority in furniture stores. A drop of bitterness: Those who need advice are often put to the test of patience. This is shown by the current service study of the German Institute for Service Quality, which tested 14 furniture store chains on behalf of n-tv. n-tv test winner-furniture store service-2017.png
Read MoreZDF tested furniture from Ikea, Roller, and Höffner. All furniture dealers have deficits, but there is a clear winner. Berlin. In the ZDFzeit documentary “Ikea, Roller & Co – Who is the best furniture discounter?”, the TV station tested the three major furniture stores on the German market. In the categories price, quality, service and
Read MoreIkea, Höffner and Roller are not the only companies offering cheap furniture that can be screwed together. But who has the best quality? The ZDF made the test. One product even had to be taken out of circulation afterwards. The Germans are crazy about Ikea. Hardly any household can do without the products of the
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